Rich Jerk is one of the first popular ebooks and is now very cheap (about $10) written by you know who, the guy himself of course.It explains general internet marketing such as how to create affiliate website and sales letter, how to start pay per click ad campaign, how to increase page rank with search engine optimization and introduction to Clickbank.
It even offers bonus including free affiliate website with phone support, access to members' forum, free 60-minute phone consultation and unlimited phone support.